Cient—Adidas
Role—Designer
Adidas Copa Area 19
↳ Typography
↳ Experiential Design
↳ Branding
The COPA Mundial is perhaps adidas’ most recognized football boot. But, with younger players opting out of the traditional leather look and feel and instead going with synthetic shoes that are lighter and more climate-resistant, the COPA franchise had fallen behind.
Adidas redesigned the boot, inspired by human anatomy with the leather stitching pattern reflecting the human fingerprint. The futuristic, modern design is what inspired our launch activation; AREA 19.
AREA 19 needed a specific brand identity that connected with the shoe. Humanity, connection, and trust. By working with Adidas and my team, I was able to design an emblem that people can feel affixed to as well as the look and feel of the activation launch.
Agency—Johannes Leonardo
Partners— Paul Gregory & Jono Flannery,
Creative Directors
Jacob Mehringer & Tommy Woods,
Creatives
Maria Perez, Shetal Amin,
Leigha Monier-Williams,
Production
(Myself) Ash Mendez, Designer
Adam Rubin, Managment Supervisor
Camilla Scales, Project Manager
↳ Experiential Design
↳ Branding
The COPA Mundial is perhaps adidas’ most recognized football boot. But, with younger players opting out of the traditional leather look and feel and instead going with synthetic shoes that are lighter and more climate-resistant, the COPA franchise had fallen behind.
Adidas redesigned the boot, inspired by human anatomy with the leather stitching pattern reflecting the human fingerprint. The futuristic, modern design is what inspired our launch activation; AREA 19.
AREA 19 needed a specific brand identity that connected with the shoe. Humanity, connection, and trust. By working with Adidas and my team, I was able to design an emblem that people can feel affixed to as well as the look and feel of the activation launch.
Agency—Johannes Leonardo
Partners— Paul Gregory & Jono Flannery,
Creative Directors
Jacob Mehringer & Tommy Woods,
Creatives
Maria Perez, Shetal Amin,
Leigha Monier-Williams,
Production
(Myself) Ash Mendez, Designer
Adam Rubin, Managment Supervisor
Camilla Scales, Project Manager
Typography
We wanted incorporate type that gave it a futuristic feel to the whole design.
We started with type because this will play not only in the final logo but
through out the events space. We ended up using three typefaces
(one being Adidas fonts) to push the modern touch.
We wanted incorporate type that gave it a futuristic feel to the whole design.
We started with type because this will play not only in the final logo but
through out the events space. We ended up using three typefaces
(one being Adidas fonts) to push the modern touch.
Identity Connection
Adidas redesigned the boot, inspired by human anatomy with the leather stitching pattern reflecting the human fingerprint. The futuristic, modern design is what inspired our launch activation; AREA 19. We wanted to take it further by designing a logo that can connect the human touch to future of football.
Adidas redesigned the boot, inspired by human anatomy with the leather stitching pattern reflecting the human fingerprint. The futuristic, modern design is what inspired our launch activation; AREA 19. We wanted to take it further by designing a logo that can connect the human touch to future of football.
Adidas Established Shoe Design
![]()
Color Palette
Design Exploration
Final Design
Finalized Environmental Design
