Cient—Beats By Dre
Role—Senior Designer
Beats Fit Pro Lock In Work Out
↳ Typography
↳ Logo Design
↳ OOH
Gen-Z have done away with idealized
beauty standards and are rewriting
their own rules to fitness for
more flexibility.
We needed to reinforce Beats Fit Pro
as the leading fitness headphone by
celebrating the new age of
modern movement.
By this insight, we were able to shift
the perception so Beats isn’t just for
athletes, but for everybody
that moves.
Agency—Anomaly LA
Role—Senior Designer
Partners— Jeremy Wirth, Group Creative Director
Sara Oakley & Melissa Wood,
Creative Directors
Hannah Tutera, Senior Art Director
Shelby Guller, Senior Copy Writer
Benoit Ollive, Design Director
(Myself) Ash Mendez, Senior Designer
↳ Logo Design
↳ OOH
Gen-Z have done away with idealized
beauty standards and are rewriting
their own rules to fitness for
more flexibility.
We needed to reinforce Beats Fit Pro
as the leading fitness headphone by
celebrating the new age of
modern movement.
By this insight, we were able to shift
the perception so Beats isn’t just for
athletes, but for everybody
that moves.
Agency—Anomaly LA
Role—Senior Designer
Partners— Jeremy Wirth, Group Creative Director
Sara Oakley & Melissa Wood,
Creative Directors
Hannah Tutera, Senior Art Director
Shelby Guller, Senior Copy Writer
Benoit Ollive, Design Director
(Myself) Ash Mendez, Senior Designer
Finalized Lockup
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Logo Design
We wanted to provide a destinct logo that would be used for this particular project only.
We visualized a simple san serif font, inspired by the text on on Chlöe's "Flaunt" video,
and created the line with details that evoke the idea of fit and the feeling of movement; Lock In Work Out.
The logo was then utilized for internal usage and for the Seeding kits in three colorsways.
We wanted to provide a destinct logo that would be used for this particular project only.
We visualized a simple san serif font, inspired by the text on on Chlöe's "Flaunt" video,
and created the line with details that evoke the idea of fit and the feeling of movement; Lock In Work Out.
The logo was then utilized for internal usage and for the Seeding kits in three colorsways.
End Card
For the spot, we wanted to go for a more simple, traditional (Beats By Dre font)
approach so the spot and product can stand out on it’s own. For the Intro and End Card,
we integrated the product within the lock up for it still gives that element of momentum.
For the spot, we wanted to go for a more simple, traditional (Beats By Dre font)
approach so the spot and product can stand out on it’s own. For the Intro and End Card,
we integrated the product within the lock up for it still gives that element of momentum.
Color Palette
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Wild Postings
Social Posts
