Cient—Diet Coke
Role—Lead Designer
Diet Coke Love What You Love Campaign
↳ Typography
↳ Design Layout
↳ OOH
“The integrated marketing campaign celebrates individuals that embrace a positive, unapologetic attitude, by knowing who they are and what they love, staying true to doing things their own way. The simple, yet impactful concept, showcases the hands of style-enthusiasts holding an iconic can, with the imagery bringing to life unexpected things they boldly love.
From bedazzling nails and gold-accessories to vintage styling, it instantly tells a story of people who clearly, and unapologetically, love what they love. “
- Diet Coke
Agency—Anomaly LA
Partners— Erwin Federizo, Group Creative Director
Caitlin Slack, Joaquin Salim,
Creative Directors
Benoit Olive, Associate Creative Director
Hannah Tutera, Senior Art Director
Shelby Guller, Senior Copywriter
(Myself) Ash Mendez, Design Lead
Isabella Lebovitz, Senior Producer
↳ Design Layout
↳ OOH
“The integrated marketing campaign celebrates individuals that embrace a positive, unapologetic attitude, by knowing who they are and what they love, staying true to doing things their own way. The simple, yet impactful concept, showcases the hands of style-enthusiasts holding an iconic can, with the imagery bringing to life unexpected things they boldly love.
From bedazzling nails and gold-accessories to vintage styling, it instantly tells a story of people who clearly, and unapologetically, love what they love. “
- Diet Coke
Agency—Anomaly LA
Partners— Erwin Federizo, Group Creative Director
Caitlin Slack, Joaquin Salim,
Creative Directors
Benoit Olive, Associate Creative Director
Hannah Tutera, Senior Art Director
Shelby Guller, Senior Copywriter
(Myself) Ash Mendez, Design Lead
Isabella Lebovitz, Senior Producer
Finalized Lockup
The Lock up
We wanted to keep the statement clean and straight to the
point with an elegant typeface that carries simplicity and character.
Without taking anything away from the main key visual, we wanted
to bring a bit of sparkle to the typeface (Graphik) to emphasize
the joyful and fluidity “love what you love” communicates.
We wanted to keep the statement clean and straight to the
point with an elegant typeface that carries simplicity and character.
Without taking anything away from the main key visual, we wanted
to bring a bit of sparkle to the typeface (Graphik) to emphasize
the joyful and fluidity “love what you love” communicates.
In the wild
