Client—Hoka
Role—Associate Design Director
HOKA Mach X Campaign 2023
↳ Strategy Design
↳ Branding
↳ OOH & Print
We launched HOKA’s new campaign for the Mach X,
their super light, super snappy, super fast trainer.
So fast, it's hard to keep up with, as this spot
exemplifies. Since the launch of the new look for
HOKA’s Global 2023 campaign, we wanted to keep
the design still innovative and fresh within the design
system that was already developed.
With the structured design layouts, we wanted to
emphasizes their logo and tagline pairing tastefully
with outstanding key visuals and color pairing.
Agency—Anomaly LA
Role—Associate Design Director
Partners— Jeremy Wirth, Group Creative Director
Mindy Benner & Turan Tuluy,
Creative Directors
Hannah Tutera & Shelby Guller,
Senior Creatives
Benoit Ollive, Design Director
(Myself) Ash Mendez, Associate
Design Director
Olivia Edgren, Executive Producer
Cameron Ford, Senior Intergrated Producer
Lauren R., Associate Producer
Jen Ross, Business Director
Jake Thelan, Account Director
Remi Kim, Account Supervisor
Maggie Bonner, Strategy Director
↳ Branding
↳ OOH & Print
We launched HOKA’s new campaign for the Mach X,
their super light, super snappy, super fast trainer.
So fast, it's hard to keep up with, as this spot
exemplifies. Since the launch of the new look for
HOKA’s Global 2023 campaign, we wanted to keep
the design still innovative and fresh within the design
system that was already developed.
With the structured design layouts, we wanted to
emphasizes their logo and tagline pairing tastefully
with outstanding key visuals and color pairing.
Agency—Anomaly LA
Role—Associate Design Director
Partners— Jeremy Wirth, Group Creative Director
Mindy Benner & Turan Tuluy,
Creative Directors
Hannah Tutera & Shelby Guller,
Senior Creatives
Benoit Ollive, Design Director
(Myself) Ash Mendez, Associate
Design Director
Olivia Edgren, Executive Producer
Cameron Ford, Senior Intergrated Producer
Lauren R., Associate Producer
Jen Ross, Business Director
Jake Thelan, Account Director
Remi Kim, Account Supervisor
Maggie Bonner, Strategy Director
Layout Inspiration
In order to establish a deeply impactful presence and convey the full personality of Hoka, we made sure to elevate the tagline “Run like race day all day” to be as bold and demanding as the product, while highlighting key visuals to feel the agility and fastness for Mach X.
In order to establish a deeply impactful presence and convey the full personality of Hoka, we made sure to elevate the tagline “Run like race day all day” to be as bold and demanding as the product, while highlighting key visuals to feel the agility and fastness for Mach X.
Colors
HOKA’s Mach X came out with two colorways;
Darker color male and lighter color female.
We wanted to make sure that these colors were
not just specifically dedicated to a gendered shoe,
but fluid and diverse when using for
a group key visual.
HOKA’s Mach X came out with two colorways;
Darker color male and lighter color female.
We wanted to make sure that these colors were
not just specifically dedicated to a gendered shoe,
but fluid and diverse when using for
a group key visual.
Male
Female
