Client—SKYY Vodka
Role—Designer
SKYY Vodka Pitch
↳ Conceptual Design
↳ Illustration
↳ Iconography
The vodka experience isn’t nothing - it’s razor sharp, crystal clear, crisp, bright, attuned, illuminated and uplifted. The category is ignoring the opportunity to embody the visceral nature of the vodka experience for today. We've established an iconic brand asset distinctly ownable by SKYY. We've used the most sophisticated and elevated vodka drink to inform it and to epitomize the experience of drinking vodka - visceral engagement.
For SKYY to have a new brand asset, I was able to create something from their original logo. Still keeping the formality of the logo but with a “twist”. By this, we were able to take the new element of the YY’s and bring it to life by creating little illustrations and a story of images that create “togetherness” for SKYY Vodka.
Agency—Johannes Leonardo
↳ Illustration
↳ Iconography
The vodka experience isn’t nothing - it’s razor sharp, crystal clear, crisp, bright, attuned, illuminated and uplifted. The category is ignoring the opportunity to embody the visceral nature of the vodka experience for today. We've established an iconic brand asset distinctly ownable by SKYY. We've used the most sophisticated and elevated vodka drink to inform it and to epitomize the experience of drinking vodka - visceral engagement.
For SKYY to have a new brand asset, I was able to create something from their original logo. Still keeping the formality of the logo but with a “twist”. By this, we were able to take the new element of the YY’s and bring it to life by creating little illustrations and a story of images that create “togetherness” for SKYY Vodka.
Agency—Johannes Leonardo
Illustration Exploration
When coming up with the logo, we were able to come up with ways to
make it come to life and play on its own as a staple for the company.
When coming up with the logo, we were able to come up with ways to
make it come to life and play on its own as a staple for the company.
