Cient—VW
Role—Designer
VW Rebirth
↳ Editorial
↳ Concept Design
In the months and years following its 2015 global diesel emissions scandal, Volkswagen largely avoided alluding to the crisis in its U.S. advertising.
During that time – one of the most somber in its entire history – the company was hard at work. In the darkness of crisis, it was pushed to question and radically reinvent itself – literally going back to zero to create a fully electric fleet. With this range of environmentally friendly vehicles on the way, including a redesigned version of the iconic VW bus, it was finally time for redemption.
Agency—Johannes Leonardo
Lead— Charles Watlington,Design Director
(Myself) Ash Mendez, Designer
↳ Concept Design
In the months and years following its 2015 global diesel emissions scandal, Volkswagen largely avoided alluding to the crisis in its U.S. advertising.
During that time – one of the most somber in its entire history – the company was hard at work. In the darkness of crisis, it was pushed to question and radically reinvent itself – literally going back to zero to create a fully electric fleet. With this range of environmentally friendly vehicles on the way, including a redesigned version of the iconic VW bus, it was finally time for redemption.
Agency—Johannes Leonardo
Lead— Charles Watlington,Design Director
(Myself) Ash Mendez, Designer
Layout Exploration
VW had become a symbol of deceit. Therefore we knew we had to address the matter
head on in order to move on from it. Owning up to its mistakes was the only way for the brand
to restore trust and credibility among the American people. The following print ad ran inside
publications such as the New York Times, the Washington Post and the Wall Street Journal,
which had broken the scandal back in 2015.
VW had become a symbol of deceit. Therefore we knew we had to address the matter
head on in order to move on from it. Owning up to its mistakes was the only way for the brand
to restore trust and credibility among the American people. The following print ad ran inside
publications such as the New York Times, the Washington Post and the Wall Street Journal,
which had broken the scandal back in 2015.
Final Work
Dankeschön