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Beats Studio Buds+ Campaign



Beats Studio Buds + Campaign
2023

To launch the Beats Studio Buds + in Cosmic Silver and Pink, Beats partnered with Emma Chamberlain and entered the beauty space for the first time. Directed by Andrew Thomas Huang, the campaign transformed Emma into a cyborg brought to life by the earbuds.

The visual system blended modern typography with celestial motifs, using a cosmic silver and pink palette to express innovation and beauty.Through a fusion of CGI and photography,
the campaign created ethereal, otherworldly imagery positioning the product at the intersection of tech, beauty, and culture.
Agency:
Anomaly

Design Director:
Ash Mendez

Creative Team:
Jeremy Wirth
Caitlin Slack
Zach Myrow,
Chloe Friedman
Giovanna Saffos

Director and photographer:
Andrew Thomas Huang
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