Club Radio
Apple Music
Club Radio on Apple Music
August 2025
Apple Music created a campaign to drive discovery of Club Radio, inspired by major takeovers across Europe and the UK. A light-to-dark gradient system captured the club’s nonstop rhythm from sunset to sunrise.
Condensed, beveled typography delivered bold impact, while kinetic motion mirrored the transition of light, evoking the energy of a night that never ends.Influenced by Amsterdam’s club scene, the system used kinetic type to reflect back-to-back mixes and the constant flow of music on Apple Music Radio. A flyer-inspired aesthetic grounded the work in authentic rave culture, bringing that underground energy to a global stage.Design Team:
Ash Mendez
Serge K.
Goran Krstic
Copy Team:
Gautier Fage
CDs:
Siavosh Zabeti
JC AbbruzziProduction:
Jenny McKeeverVendor:
Studio Dumbar