Diet Coke Love What You Love Campaign
Diet Coke Love What You Love Campaign
2021
“The integrated marketing campaign celebrates individuals that embrace a positive, unapologetic attitude, by knowing who they are and what they love, staying true to doing things their own way.
The simple, yet impactful concept, showcases the hands of style-enthusiasts holding an iconic can, with the imagery bringing to life unexpected things they boldly love.
From bedazzling nails and gold-accessories to vintage styling, it instantly tells a story of people who clearly, and unapologetically, love what they love.”
-Diet Coke
Anomaly
Ash Mendez
Hannah Tutera
Shelby Guller