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Hoka Anacapa
2 GTX Campaign



Hoka Anacapa 2 GTX Campaign
2023

HOKA launched the Anacapa 2 GTX, reimagining its signature hiker with a focus on earth-friendly innovation. Built with recycled materials, GORE TEX protection, a sugarcane EVA midsole, and a Vibram® Megagrip outsole, the shoe delivers lightweight, waterproof performance.

The campaign evolved HOKA’s Global 2023 design system, maintaining a structured layout while introducing fresh, modern energy. Bold compositions paired the logo and tagline with striking visuals and refined color palettes balancing innovation with clarity and impact.



Agency:
Anomaly

Design Director:
Ash Mendez











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