Hoka Global Brand Campaign
Hoka Global Brand Camapign
2023
In a crowded performance landscape, HOKA set out to stand apart by creating its own space: the World of Joyful Performance.
The campaign elevated “Fly Human Fly” to match the boldness of the logo, using expressive visuals that felt organic, liberating, and full of motion.
Vibrant, eclectic color palettes brought energy and optimism to the system capturing the joy, freedom, and individuality of running.
Agency:
Anomaly
Design Director:
Ash Mendez
Creative Team:Jeremy Wirth
Mindy Benner
Turan Tuluy
Hannah Tutera
Shelby Guller