Hoka Mach X

Hoka Mach X Campaign

Hoka Mach X Campaign
2023

HOKA launched the Mach X, a lightweight, high-performance trainer built for speed. The campaign extended HOKA’s Global 2023 design system, keeping it fresh through structured layouts, bold compositions, and refined color pairings.

The tagline “Run like race day all day” was elevated to match the product’s energy, while dynamic visuals conveyed agility and momentum.

Featuring both dark and light colorways, the campaign avoided gendered framing creating the palette as fluid and inclusive across all key visuals.

Agency:
Anomaly

Design Director:
Ash Mendez

Creative Team:Jeremy Wirth
Mindy Benner
Turan Tuluy
Hannah Tutera
Shelby Guller

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2026