Hydrow:
It’s Your Element Identity Design



Hydrow: It’s Your Element
2019


“It’s your element” positions Hydrow as more than a fitness machine an extension of water itself. The campaign follows water’s journey from nature to the home, blending cinematic landscapes with intimate workouts.
A technical design layer, inspired by Charles River bathymetric charts, introduced depth and movement, revealing the unseen complexity of water.
Work Sans unified the system, its elegant curves echoing the fluidity and rhythm of water across typography and motion.


Agency:
Laundry Service NY

Senior Designer:
Ash Mendez














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