Samsung Galaxy S8 Global Campaign
Samsung Galaxy S8 Global Campaign
The new Samsung Galaxy S8 has the world’s first Infinity Screen – an expansive display that stretches all the way to the edges of the device and makes everything feel more immersive.
The official launch "Unbox Your Phone" took place in the biggest way imaginable: A massive life-sized blue whale swimming through Times Square.
R/GA synchronized 45 different billboards to create a single, connected experience that immersed everyone who witnessed it, as the whale moved seamlessly from screen to screen.
Valentine Freeman
James Dick (VFX)
Creatives:
Ben Peppernell
Chris Cryan
Tristan Kincaid
Qian Qian
Chris Knight
Dagmar Hoogland
Andy Bull
Ash Mendez
Cannes - Bronze Lion - Video / Moving Images | Design
LIA - Bronze - Motion Graphics - Animation | Design
D&AD - Wood Pencil - Spatial Design / Installation Design
Art Directors Club - Shortlist - Direct
Art Directors Club - Merit - Innovation / Experiential Design