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Switch to Apple Music



Switch to Apple Music
March 2025

Switchers was a campaign inviting listeners to experience the difference of Apple Music.  It positioned switching as an upgrade—from simply hearing music to fully experiencing it— highlighting over 100 million songs, Spatial Audio, premium sound quality, ad-free listening, and expert curation.

 Through bold visuals and clear messaging, the campaign emphasized depth, freedom, and a more immersive relationship with music. Each touchpoint reinforced a simple idea: music deserves better.
At its core, Switchers reframed changing platforms as a cultural shift—into a richer, more elevated world built for both artists and fans.Design Team:
Ash Mendez
Goran Krstic
Harry Yahinian
Creative Team:
Ruth Bellotti
Alex Romans
CDs:
Siavosh Zabeti
JC AbbruzziProduction:
Molly SchimpffVendor:
Buck
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